iBUS Horizon 2020 Project -an integrated business model for customer driven custom product supply chain.
The iBUS project is a 4 year Horizon 2020, EU funded project. The project aims to develop and demonstrate by 2018 an innovative internet based business model for the sustainable supply of traditional toy and furniture products that is demand driven, manufactured locally and sustainably using non-traditional manufacturing methods, meeting all product safety guidelines, within the EU.
The University of Limerick are partnered with 9 institutions and toy companies based throughout the EU. The iBUS model focuses on the capture, creation and delivery of value for all stakeholders – consumers, suppliers, manufacturers, distributors and retailers. The main focus of iBUS is to drive sales for EU traditional toy and furniture manufacturers by leveraging internet based technologies and additive manufacturing technologies. Human centric design will be central to the creation of this new paradigm.
Design Factors Mission
The role of Design Factors in this project is to support iBUS partners transitioning from existing toy and nursery furniture product ranges (that use traditional manufacturing methods) to customized product ranges capable of being manufactured locally and in small production batches working within the iBUS network competencies.
Utilising design ethnography tools, DF will identify customer needs and requirements, to inform and support iBUS beneficiaries in the creation of new product experiences, appropriate to the iBUS paradigm. User feedback will be gathered and evaluated following each iteration to inform future development. The work will conclude with the development of a design framework.